Privacy Policy

Last updated: November 19, 2025

1. Introduction

This Privacy Policy describes how Wise Acres Tallow Co LLC (“we,” “us,” or “our”) collects, uses, and shares your information when you visit www.wiseacrestallowco.com (the “Site”) or purchase our products.

By using the Site, you agree to the collection and use of information in accordance with this Policy.

We primarily serve customers in the United States.

2. Information We Collect

a. Information You Provide Directly

We collect personal information that you voluntarily provide when you:

  • Place an order;

  • Contact us via email;

  • Sign up for email marketing or newsletters;

  • Participate in promotions, or submit reviews.

This may include:

  • Name;

  • Shipping and billing address;

  • Email address;

  • Phone number;

  • Order history and purchase details;

  • Any other information you choose to provide in your messages.

Payment information (such as credit card numbers) is collected and processed by our third-party payment processors (such as Stripe and Squarespace Payments). We do not store full credit card information on our servers.

b. Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and how you interact with the Site, including:

  • IP address;

  • Browser type and version;

  • Operating system;

  • Pages viewed, time and date of visits;

  • Referring/exit pages;

  • General location (based on IP).

We collect this information using cookies, web beacons, pixels, and similar technologies, including tools such as Google Analytics and the Meta/Facebook Pixel, and other similar analytics and advertising tools.

c. Information from Third Parties

We may receive information from third-party partners, such as:

  • Advertising platforms (e.g., Meta/Facebook) regarding ad performance;

  • Email marketing tools (via Squarespace’s email features).

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including shipping and payment processing;

  • Communicate with you, such as order confirmations, shipping updates, and responses to your inquiries;

  • Send marketing emails, newsletters, or updates when you have opted in (you can opt out at any time);

  • Show you relevant ads and measure their performance, including retargeting and lookalike audiences through third-party advertising platforms;

  • Improve and optimize our Site, including monitoring usage and performance;

  • Detect, prevent, or address fraud, security, or technical issues;

  • Comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep track of items in your shopping cart;

  • Understand how visitors use our Site;

  • Remember your preferences;

  • Support advertising and analytics.

You can control cookies through your browser settings. Disabling or blocking cookies may affect some features of the Site.

5. How We Share Your Information

We do not sell your personal information in the sense of giving your data to third parties in exchange for money. We do, however, share information with third parties who help us operate our business, including:

  • Service providers such as:

    • Website hosting (Squarespace);

    • Payment processors (Stripe, Squarespace Payments, PayPal if used at checkout);

    • Shipping carriers (USPS);

    • Email marketing tools (Squarespace Email Campaigns or similar).

  • Analytics providers such as Google Analytics, who help us understand how visitors use our Site.

  • Advertising partners such as Meta/Facebook and other advertising platforms, which may receive information (like IP address, device information, and browsing behavior) to help us measure and improve our ads and show you more relevant advertising (including retargeting).

We may also share information when required to:

  • Comply with applicable laws, regulations, or legal requests;

  • Enforce our Terms of Service;

  • Protect our rights, property, or safety, or that of others.

6. Email Marketing

If you subscribe to our email list, we may send you emails about:

  • New products;

  • Special offers;

  • Store updates and news.

You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at wiseacrestallowco@gmail.com.

7. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, such as:

  • The right to access the personal information we hold about you;

  • The right to request correction of inaccurate information;

  • The right to request deletion of your personal information (subject to legal and legitimate business purposes);

  • The right to opt out of marketing communications.

You can exercise these rights (where applicable) by contacting us at wiseacrestallowco@gmail.com.

You can also:

  • Adjust your browser settings to block or delete cookies;

  • Opt out of certain targeted advertising through the settings of the advertising platforms you use (for example, your Facebook ad preferences).

8. Data Retention

We keep your information for as long as necessary to:

  • Fulfill orders and provide services;

  • Comply with legal, tax, and accounting obligations;

  • Resolve disputes;

  • Enforce our agreements.

When we no longer need your information, we will delete it or anonymize it where possible.

9. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after any changes are posted constitutes your acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy, or would like to make a request regarding your personal information, please contact us:

Email: wiseacrestallowco@gmail.com
Mailing address:
Wise Acres Tallow Co LLC
5900 Balcones Drive, Ste 100
Austin, TX 78731